The text starts above, and as you read down, you start to see the bright glow from the fire in the sky. As you keep reading, the words enter the smoke and are right in the most intense part of the image. This layout was repurposed because this image had the diagonal lines that were perfect for this layout. The image also had a perfect dramatic cut for the main call-outs to shine.

The main callout "EXTINCTION" has two meanings in its appearance. The font, Mr.Darcy, is a serif, which is professional and often means business. But this specific font I picked because it resembles the ends of bones, which is the danger that  Thunberg warns will happen if we do not change our actions - death. The other meaning is the fade-out effect it has; I added that to represent the slow but certain effect global warming has on the world. It is slow, but it will change everything with time. The only letter that this meaning does not apply to is the "X", as "X"s are often associated with death as well. I wanted to highlight it with a red that matches the color palette.