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"How Dare You"
Speech Broadside
Part A
Inspired Media
These broadsides were based on Greta Thunberg's "How Dare You" Speech at the 2019 UN Climate Action Summit.
sketches
I created three layouts. I wanted the organization of the text to reflect the tone and warning in Thunberg's speech. The center layout is more structured and the "Extinction" is very captivating. The layout on the right has sharp triangle paragraphs, triangles are known as a shape of danger and caution. The third layout on the left are also in sharp shapes but is a little messy. I decided to continue with the center layout.
color options
I had two color variations. The left layout I wanted the colors to resemble the colors of mold and blood. Blood red is automatically a striking color for danger, and the mold color is what to come if this danger is ignored- rot and decay. I wanted this color palette to be a soft calm doom. For the right layout I wanted the color palette to resemble the glow of fire in the night. Fire is the first thing we associate when we think of climate change thus it would be the most straight forward color palette to use.
Final Layout
The main callout "extinction" has two meanings in its appearance. The font, Mr.Darcy, is a serif, which is professional and often means business. But this specific font I picked because it resembles the ends of bones, which is the danger that Thunberg warns will happen if we do not change our actions - death. The other meaning is the fade-out effect it has; I added that to represent the slow but certain effect global warming has on the world. It is slow but it will change everything with time. The only letter that this meaning does not apply to is the "X", as "X"s are often associated with death as well. I wanted to highlight it with a red that matches the color palette.
The beginning part of her speech is at the bottom because she is fired up. Thunberg talks about how the very people she criticizes have affected her life as a child activist fighting for her future. I put this section of the speech in the most colorful section of the piece so the reader can kick off with heightened emotion with Thunberg's words and the bright, fiery colors.
The rest of the speech follows a rigid grid, except for the call-outs. I wanted them to pop, but keep the number of colored texts down, so I decided to proceed with white, as the rest of the speech is a muted, darker orange. They contrast well with each other. I wanted to have two big call-outs repeated that could offend her audience, thus keeping them engaged. The smaller call outs are sentences I viewed as important to note and kept it in the rigid grid the rest of the text is in.
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